The Last Moat

Archive

7 pieces, newest first

  1. Essay

    Distribution Is the Last Moat

    When anyone can build the product, the only thing left to defend is how people find it.

  2. Playbook

    How to Launch on X

    The 14-day run-up, from the first teaser to the launch-day thread.

  3. Teardown

    How a Theme Page Network Sold Out a Launch

    Forty accounts, one weekend, no paid ads.

  4. Interview

    The Founder Who Books Rooms Instead of Ads

    Why a seed-stage team spends its marketing budget on dinners for twelve.

  5. Playbook

    Seeding Theme Pages Without Getting Burned

    How to find, price, and brief the accounts your buyers already follow.

  6. Essay

    LinkedIn Is a Media Company Now

    The feed rewards operators who publish like editors. Most startups still post like HR.

  7. Teardown

    Anatomy of a Viral Launch Video

    Second by second: what the first three seconds had to do.