About The Last Moat

The Last Moat is a weekly newsletter about distribution: how startups get found now that building is cheap.

For a long time, the product was the moat. If you could build something hard, you had time before anyone caught up. AI changed that. When a small team can ship in a weekend what used to take a quarter, products converge fast, and the advantage moves to whoever owns a way to reach the people who buy.

Every week there’s one piece: an essay, a playbook, a teardown, or an interview. The subjects are the channels that work now, like launching on X, seeding theme pages, hosting events people talk about, and working with the operators who’ve turned LinkedIn into a media business.

It’s written by Hannaan Kirmani, with occasional pieces from operators who have done the thing they’re writing about. It’s for founders, growth people, and marketers at startups.