How to Launch on X
The 14-day run-up, from the first teaser to the launch-day thread.
What this is
How startups win distribution now that anyone can build. One piece every week on GTM and growth in the age of AI and new media.
About the newsletter
Distribution Is the Last Moat
When anyone can build the product, the only thing left to defend is how people find it.
How a Theme Page Network Sold Out a Launch
Forty accounts, one weekend, no paid ads.
The Founder Who Books Rooms Instead of Ads
Why a seed-stage team spends its marketing budget on dinners for twelve.
Seeding Theme Pages Without Getting Burned
How to find, price, and brief the accounts your buyers already follow.
LinkedIn Is a Media Company Now
The feed rewards operators who publish like editors. Most startups still post like HR.
Anatomy of a Viral Launch Video
Second by second: what the first three seconds had to do.