Essay
LinkedIn Is a Media Company Now
The feed rewards operators who publish like editors. Most startups still post like HR.
Somewhere in the last few years, LinkedIn stopped being a résumé site with a feed attached. It became a media company, and its biggest publishers are operators with a point of view.
Most startup accounts haven’t noticed. They post hiring announcements and event photos, and wonder why nobody engages. Meanwhile, the founder’s personal account gets ten times the reach with a single honest post about a mistake.
Publish like an editor
Pick one subject you can own. Post on it every week. Cut every sentence that exists to sound professional.
