Interview
The Founder Who Books Rooms Instead of Ads
Why a seed-stage team spends its marketing budget on dinners for twelve.
This sample interview stands in for a real conversation. The founder is hypothetical.
Why dinners and not a conference booth?
A booth gets you a badge scan. A dinner gets you two hours with twelve people who all know each other by dessert. Half our pipeline this year started at a table.
How do you pick who comes?
Two-thirds buyers, one-third people the buyers want to meet. The second group is what makes people say yes to the invite.
What would you tell a founder trying this for the first time?
Don’t pitch. Host. Write down what people complained about on the way home, and build the next dinner around it.
